Privacy policy

Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no other indication is made in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring trouble-free operation of our website and to improve our offer.

Customer account      Orders  

Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.

When you place an order, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and to process your requests. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. b DSGVO and is necessary for the performance of a contract with you.
A transfer of your data takes place, for example, to the shipping companies and dropshipping providers selected by you, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transfer is limited to a minimum.

Contact   Reviews   Newsletter      

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By sending your message, you consent to the processing of the transmitted data. The processing is based on Art. 6 para 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. We will only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Data collection when writing a comment
When commenting on an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.

When your comment is published, the name and e-mail address you provide will be published.

Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided that you have expressly consented to this. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Your data will be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to any other third parties.

Your data will be transferred to a third country for which an adequacy decision of the European Commission is available.

WhatsApp-Newsletter
We use your cell phone number exclusively for sending our own advertising via WhatsApp, provided you have expressly consented to this. By subscribing to our WhatsApp newsletter, you consent to the storage of your phone number and the receipt of advertising via WhatsApp. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time by notifying us or by unsubscribing from the WhatsApp list. We do not share your cell phone number with third parties and use it exclusively for sending our own advertising. The other subscribers to our newsletter will also not see your mobile number and will not be able to send you WhatsApp messages, as this is not a group but a broadcast list.


Shipping service provider       Merchandise management     

Forwarding of e-mail address to shipping companies for information about the shipping status.
We pass on your e-mail address to the shipping company as part of the contract processing, provided you have expressly agreed to this in the ordering process. The purpose of this forwarding is to inform you by e-mail about the shipping status. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.

Use of an external merchandise management system
We use an enterprise resource planning system for contract processing as part of order processing. For this purpose, your personal data collected in the context of the order will be transferred to
Clickfunnels, USA, 3443, W BAVARIA ST, EAGLE, ID 83616
transmitted.


Payment service provider    

Use of PayPal
All PayPal transactions are subject to PayPal's privacy policy. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Analysis      Advertising      Affiliate      

The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest: 

- in the demand-oriented and targeted design of the website, e.g. in analysis and statistics tools.

- to target site visitors with interest-based advertising, e.g. in conversion tracking

- to measure the success of partner advertising and the associated correct billing of commissions within the partner program.

You have the right to object at any time to this processing of personal data relating to you based on Art. 6 para. 1 lit. f DSGVO for reasons arising from your particular situation.


Use of Google Analytics
On our website, we use the Google Analytics web analytics service provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with the European data protection guidelines.
You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link 
[https://tools.google.com/dlpage/gaoptout?hl=de].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must perform the opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics.
For more information on terms of use and privacy, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/.

Use of Google's remarketing or "similar target groups" function.
We use the remarketing or "similar target groups" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests.
Google uses cookies to perform the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website and anonymized data on website usage. No personal data of the website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and has thus undertaken to comply with the European data protection guidelines.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: 
https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there.
For more information on Google Remarketing and the associated privacy policy, please visit: https://www.google.com/privacy/ads/

Use of Google Ads conversion tracking
We use the online advertising program "Google Ads" on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked across Ads customers' websites.
The information obtained with the help of the conversion cookie is used for the purpose of creating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU "Privacy Shield" data protection agreement and has thus undertaken to comply with European data protection guidelines.
You can deactivate personalized advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de.
Alternatively, you can prevent the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there.
You will then not be included in the conversion tracking statistics.
You can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/

Use of Facebook Remarketing
On our website, we use the remarketing function "Custom Audiences" of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook").
The application serves the purpose of targeting visitors to the website with interest-based advertising on the Facebook social network.
For this purpose, the remarketing tag of Facebook has been implemented on the website. Via this tag, a direct connection to the Facebook servers is established when visiting the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-related Facebook ads.
Your data may be transferred to the USA. Facebook has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and has thus undertaken to comply with the European data protection guidelines.
You can deactivate the "Custom Audiences" remarketing function here .
For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.

Use of Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
The data processing serves the purpose of renting advertising space on the website and targeting visitors to the website with interest-related advertising on these.
By means of this function, personalized, interest-related advertising ads from the Google Display Network are displayed to visitors of the Provider's website. In doing so, Google uses cookies that enable an analysis of your use of the website.
The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with the European data protection guidelines.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de.
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there.
You can find more information and Google's privacy policy at: https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/

Use of the Amazon affiliate program
We use the affiliate program "AmazonPartnerNet" of Amazon EU S.a.r.l. (5 Rue Plaetis, L-2338 Luxembourg; "Amazon").
We have set up advertisements on our website as links to offers on various Amazon websites. Amazon uses cookies. The cookies serve the purpose of correct billing within the framework of the partner program. The cookies allow Amazon to determine that you have clicked on an ad link and can track the origin of the order generated by the advertising link.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You will then not be included in the conversion tracking statistics.
The privacy policy with detailed information on the use of data by Amazon can be found at https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401


Plug-ins

Use of Vimeo
We use plug-ins on our website from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; "Vimeo") to integrate videos from the portal "Vimeo".
If you call up pages of our website that are provided with such a plug-in, a connection is established to the servers of Vimeo and the plug-in is displayed on the page by informing your browser. This transmits to the servers of Vimeo both your IP address and the information about which of our pages you have visited.
If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When using the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transmitted to the USA. Vimeo has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and is thus obligated to comply with the European data protection guidelines.
The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO from Vimeo's legitimate interest in market analysis and in improving its services in a needs-oriented and targeted manner.
You have the right to object at any time to this processing of your personal data based on Art. 6 (1) (f) of the German Data Protection Regulation (DSGVO) for reasons relating to your particular situation.
If you do not want Vimeo to assign the collected information directly to your Vimeo account, you must log out of Vimeo before visiting our website.
For more information on the purpose and scope of the collection as well as on the further use and processing of the data by Vimeo, as well as your rights in this regard and options for protecting your privacy, please refer to the Vimeo privacy policy: https://vimeo.com/privacy

Data subject rights and storage period

Duration of storage
After complete processing of the contract, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
You have the following rights according to Art. 15 to 20 DSGVO if the legal requirements are met: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) DSGVO, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purposes of direct marketing.

Contact us if you wish. You can find the contact details in our imprint.

Right of complaint to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims.

If personal data processing is carried out for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.